Benefits on Google Expanding the People Also Ask Feature
The People Also Ask feature is a series of such dynamically loading questions that are actually related to the first searched query that shows in the search results on the desktop and mobile. When a particular user would be clicking on the question in that PAA feature, a drop-down would appear on such featured snippets that are actually called quick answers from a different search result.
For a lot of the PAA results, every time a user would click an additional PAA question, then the new dynamically loading question would be shown below. There have been some instances of infinite PAAs but a lot would stop after several new questions. It was in the summer of 2015 that such PAA feature was initially shown. Be aware that the organic search feature is essentially a part of the ongoing efforts of Google to be able to improve such search experience as well as to keep the searches in such Google interface much longer.
Compared to the featured snippets, People Also Ask feature now moves around the first page of the SERPs. However, a lot of the PAAs showed below on the first SERP.
There had been that increase in popularity of the People Also Ask feature when Google put this in 2015. You should learn that the PAA is actually one of the fastest growing search result page features and is also much faster even those featured snippets also called the quick answers.
What you should know is that such PAAs actually show in 70 percent of the search results that show snippet and this seems to be using the same source for answering the featured snippets and the different PAA questions. Such actually means that ranking the answer to that featured snippet as well as PAA question may result in many instances of exposure. An important info to know is that PAA can actually show up in over 20 search result pages.
When you would try ranking like the answer in the People Also Ask question, then you must optimize similar to how you would for such featured snippet. It is very important that you actually answer the question in a clear, concise and authoritative way. With the question or answer approaching to the content would have a better user experience by making sure that the user intent is aligned with the content.
It is a great thing that you check out the website so that you can get a lot more info on the benefits of Google expanding the People Also Ask feature. Through this, you will have more knowledge on how you will be able to benefit from the PAA.